27/10/2006 | Posted by Nick Tatt in Latest thinking
The Online Publishers Association (OPA) has recently conducted some research into understanding and quantifying the best online advertising environments.
It doesn’t come as much of a surprise to us that the research concludes that branded original content sites deliver more valuable buyers than portal and search sites. This backs up our belief that branded magazine websites provide publishers and advertisers a great opportunity to reach new audiences in an effective manner.
Tagged: OPA, Magazines, Advertising