1. Comment by SEO Company India on 19/06/2008
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Google & Yahoo critise magazines for not taking advantage of search
24/10/2006 | Posted by Nick Tatt in Latest thinking | Comments: (9)
At this week American Magazine Conference senior executives from both Google and Yahoo have critised magazine publishers for not taking advantage of online search (via MediaPost).
Daniel Rosensweig, COO of Yahoo, and Tim Armstrong, vice president of advertising sales for Google, both indicate that magazines could do more to take advantage of search to build traffic.
Armstrong emphasized the need for magazines to make better use of the Web, noting that many publishers didn’t know that much of their content is still not accessible by Google’s spiders. Many magazines have big a Web presence, but because much of it is inaccessible to search, their traffic remains low. Here, Armstrong said, “You can use search engines to close the gap between your brand and your traffic.” Armstrong also said Google is working on a certification program for content from established, well-known sources that will help boost its search ranking.
There is a lot of talk around this topic at the moment as magazine publishers review their digital strategy. Some believe that by making a PDF, or a similar facsimile, available for viewing is enough for their readers. Without doubt this approach is the most straightforward, however, it fails to take advantage of the delivery platform of choice (i.e., a website). It often compromises search engine optimisation and in doing so misses vital traffic that could help build readers and brand.
Tagged: Yahoo, SEO, Magazines, Google
2. Comment by Jennifer on 16/07/2008
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3. Comment by abhishek on 20/08/2008
Magazines should definitely take advantage of the search engines.But the major problem is that the magazines websites are not very seo friendly.They should really get seo done for there sites so that the internet users can benfit from them.
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7. Comment by Rathna on 17/09/2008
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