15/11/2006 | Posted by Nick Tatt in Latest thinking
More evidence demonstrating the maturity of internet advertising has been recently published by the IAB and PricewaterhouseCoopers. It claims that internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006.
The full release features quite an astonishing chart highlighting the growth in quarterly revenue since 1997. It very successfully demonstrates that Internet advertising should form part of media companies revenue mix.
Tagged: Industry+news, Advertising